{"id":159,"date":"2025-10-24T11:14:50","date_gmt":"2025-10-24T11:14:50","guid":{"rendered":"https:\/\/messagebot.in\/blog\/?p=159"},"modified":"2026-01-22T04:45:55","modified_gmt":"2026-01-22T04:45:55","slug":"bulk-sms-marketing-india","status":"publish","type":"post","link":"https:\/\/messagebot.in\/blog\/bulk-sms-marketing-india\/","title":{"rendered":"Bulk SMS Marketing Guide 2026: Strategies That Drive Results"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Companies that rely on instant connectivity know the only truth: First-movers&#8217; messages convert first. Whether it is a flash sale, OTP notification, or festival campaign, Bulk SMS Marketing still provides unparalleled engagement across verticals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where social media posts fight against algorithms and emails lie idle, a text message finds its way into your customer&#8217;s pocket\u2014concise, personalized, and timely. To most Indian and international brands, it is the strongest marketing bridge between notice and action.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-161\" src=\"https:\/\/messagebot.in\/blog\/wp-content\/uploads\/2025\/10\/Bulk-SMS-Marketing.jpg\" alt=\"bulk-sms-marketing\" width=\"1920\" height=\"1080\" \/><\/span><span style=\"font-weight: 400;\">This article analyses what Bulk SMS Marketing actually is, why it continues to reign supreme in terms of engagement metrics, and how brands can strategically employ it with real-life examples. You&#8217;ll also discover actionable ways to boost conversions, drive costs down, and maintain your campaigns in compliance.<\/span><\/p>\n<h2><b>What is Bulk SMS Marketing?<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bulk SMS marketing is the advertising or sending of information through text messages to numerous customers simultaneously. Bulk SMS helps companies reach their clients in a snap, from announcing discounts and updates to account verification or sending alerts. <\/span><span style=\"font-weight: 400;\">Something that all effective SMS campaigns have in common is sending the correct message, at the correct moment, to the correct people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A straightforward 160-character message can inspire store visits, online purchases, and brand recall. In contrast to email or app alerts, SMS does not depend on data coverage or app permissions\u2014placing it within reach of almost any mobile phone consumer.<\/span><\/p>\n<h2><b>Why Businesses Still Rely on SMS Marketing in 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">India alone has over a billion active mobile connections, and more than 90% of users read texts within three minutes of receiving them. That kind of engagement simply doesn\u2019t exist on other platforms.<\/span><\/p>\n<p><b>Even globally, companies use SMS for:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Transactional alerts (banks, e-commerce, healthcare)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Promotional offers (retail, restaurants, travel)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Authentication and OTP verification<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer feedback and loyalty reminders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS marketing remains relevant because it bypasses the noise of digital clutter. No feed algorithms, no ad blockers \u2014 just direct human connection.<\/span><\/p>\n<h2><b>Benefits of Bulk SMS Marketing<br \/>\n<\/b><\/h2>\n<p><b>1. Instant Visibility<br \/>\n<\/b>Messages reach recipients almost instantly. Perfect for flash sales, time-bound discounts, or critical notifications.<\/p>\n<p><b>2. High Engagement<br \/>\n<\/b>Open rates consistently cross 95%, compared to 20\u201325% for email marketing.<\/p>\n<p><b>3. Affordable at Scale<br \/>\n<\/b>Bulk pricing models bring costs as low as \u20b90.10\u2013\u20b90.25 per message in India, making it a high-ROI marketing channel. For a complete breakdown of rates and plans, see <strong data-start=\"1947\" data-end=\"2036\"><a class=\"decorated-link cursor-pointer\" href=\"https:\/\/messagebot.in\/blog\/bulk-sms-pricing-india\/\" rel=\"noopener\" data-start=\"1949\" data-end=\"2034\">Bulk SMS Pricing in India.<\/a><\/strong><\/p>\n<p><b>4. Universal Reach<br \/>\n<\/b>SMS doesn\u2019t depend on smartphone ownership or internet access. Even users in remote areas stay reachable.<\/p>\n<p><b>5. Personalization and Automation<br \/>\n<\/b>Modern platforms allow dynamic fields like names, locations, or order details, creating more personalized experiences at scale.<\/p>\n<h2><b>How Bulk SMS Marketing Works<br \/>\n<\/b><\/h2>\n<p><b>Behind every successful campaign, there\u2019s a simple process:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>DLT Registration (India-specific)<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">All businesses must register with telecom operators via <a href=\"https:\/\/messagebot.in\/dlt-registration\"><strong>DLT Registration<\/strong><\/a> to ensure sender identity verification.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Sender ID and Template Approval<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Unique headers (e.g., &#8220;TX-MSGBOT&#8221;) are created, and message templates must be approved.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Audience Upload or Integration-+<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">Contacts can be uploaded manually or fetched via APIs from CRM systems.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Campaign Creation<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> You compose your message, choose segments, and schedule sending.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Tracking and Reports<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">Platforms provide delivery, click, and response analytics for optimization.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other countries, businesses follow similar verification frameworks to maintain authenticity and prevent spam.<br \/>\n<\/span><\/p>\n<h2><strong>Effective Bulk SMS Marketing Strategies<br \/>\n<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Segment Before You Send<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid blasting one generic message to all. Segment your audience by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement level<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For instance, an e-commerce brand might send \u201cspecial weekend offers\u201d to loyal buyers and \u201cfirst-purchase discounts\u201d to new users. This small adjustment can raise engagement by 30\u201340%.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Keep It Short, Clear, and Purpose-Driven<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your audience scans messages in seconds. Every word must count.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Use simple language, focus on one goal, and include a clear CTA (call-to-action).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour \u20b9200 cashback expires today. Shop now \u2192 [link]\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid unnecessary punctuation, all caps, or filler phrases that dilute clarity.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Timing Is Everything<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A well-timed SMS can double your response rate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional campaigns: 10 AM \u2013 6 PM (local time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reminders: 30\u201360 minutes before the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OTPs and transactional: instantly triggered<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avoid sending messages during off-hours or weekends unless it\u2019s urgent.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Comply with Regulations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DLT compliance in India is mandatory. Globally,<a href=\"https:\/\/gdpr-info.eu\/\" rel=\"nofollow noopener\" target=\"_blank\"> GDPR (Europe)<\/a> and TCPA (US) impose strict opt-in and consent rules.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Make sure users can easily unsubscribe and that your database includes only permission-based contacts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Combine SMS with Email or WhatsApp<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multi-channel campaigns improve recall. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Send a WhatsApp message with visuals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Follow up with an SMS reminder 24 hours later.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">This layered approach balances reach and personalization.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">6. Personalize Beyond Names<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization isn\u2019t just \u201cHi Rahul.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> It\u2019s sending messages relevant to actions \u2014 like abandoned cart reminders or region-specific promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHey Ritu, your Mumbai store voucher worth \u20b9300 is expiring soon. Visit before 8 PM!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Behavior-based personalization often delivers up to 50% higher conversion rates.<\/span><\/p>\n<h3>7. Track, Analyse, and Improve<\/h3>\n<p><span style=\"font-weight: 400;\">Monitor delivery rates, click-throughs, and replies.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Shortened URLs (via Bitly or inbuilt tools) help you track user interactions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Run A\/B tests on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message wording<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA placement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consistent testing is the secret behind consistently improving performance.<br \/>\n<\/span><\/p>\n<h2><b>Real-World Examples of SMS Marketing Success<br \/>\n<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Zomato: Driving Urgency with Timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zomato uses SMS to promote time-sensitive meal offers during lunch and dinner hours. Messages like \u201cHungry? Order now and get 40% off before 3 PM!\u201d tap into urgency psychology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Result: Increased conversion during specific meal times without overloading users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. PharmEasy: Simplifying Reorders<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PharmEasy sends short, automated reminders like:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTime to reorder your medicines? Tap to refill and save 10%.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message feels personal, not pushy \u2014 driving high repeat orders.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Local Retailers During Festive Seasons<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Small Indian retailers run Diwali or Holi discount SMS campaigns targeting nearby pin codes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cVisit City Mart today \u2013 Diwali sale up to 50% off!\u201d drives immediate footfall because of geographic precision.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Banking and Fintech: Security and Trust<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Banks and wallet apps use SMS to deliver OTPs and transaction alerts. Customers perceive these as trust signals, increasing brand reliability.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Educational Institutes: Keeping Parents Updated<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Schools and coaching centers send attendance, exam, and event reminders.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Even without smartphones, parents stay informed \u2014 a major advantage in regions with limited internet.<br \/>\n<\/span><\/p>\n<h2><b>Best Practices for Bulk SMS Campaigns<br \/>\n<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always test before mass sending.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Send to your own number first to check format and link rendering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use simple, brand-consistent language.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Avoid jargon. Stay human.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add clickable links.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Make every SMS measurable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limit frequency.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Two or three messages a week are ideal for most audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use rich analytics.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Delivery reports show reach; clicks show engagement; conversions show results.<\/span><\/li>\n<li><b><span style=\"font-weight: 400;\">Refresh your contact lists.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Remove inactive numbers to improve deliverability and cost efficiency.<\/span><\/b><\/li>\n<\/ol>\n<h2><b>Bulk SMS vs Email vs WhatsApp Marketing<br \/>\n<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Feature<\/strong><\/td>\n<td><strong>Bulk SMS<\/strong><\/td>\n<td><strong>Email<\/strong><\/td>\n<td><strong>WhatsApp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Open Rate<\/td>\n<td>90\u201398%<\/td>\n<td>15\u201325%<\/td>\n<td>70\u201385%<\/td>\n<\/tr>\n<tr>\n<td>Delivery Speed<\/td>\n<td>Instant<\/td>\n<td>Moderate<\/td>\n<td>Fast<\/td>\n<\/tr>\n<tr>\n<td>Internet Needed<\/td>\n<td>No<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Message Length<\/td>\n<td>160 chars<\/td>\n<td>Unlimited<\/td>\n<td>4096 chars<\/td>\n<\/tr>\n<tr>\n<td>Best For<\/td>\n<td>Urgent updates, short promos<\/td>\n<td>Newsletters, long offers<\/td>\n<td>Interactive campaigns<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SMS remains the most direct, dependable, and affordable channel when urgency matters.<\/p>\n<h2><b>Measuring ROI from SMS Marketing<br \/>\n<\/b><\/h2>\n<p data-start=\"9641\" data-end=\"9711\">Return on investment (ROI) helps assess the impact of each campaign.<\/p>\n<p data-start=\"9800\" data-end=\"9824\">To measure accurately:<\/p>\n<ul>\n<li data-start=\"9827\" data-end=\"9872\">Assign unique short links to each campaign.<\/li>\n<li data-start=\"9875\" data-end=\"9914\">Track conversions tied to those URLs.<\/li>\n<li data-start=\"9917\" data-end=\"9975\">Compare cost per conversion to other marketing channels.<\/li>\n<\/ul>\n<p data-start=\"9977\" data-end=\"10063\">Brands typically observe <strong data-start=\"10002\" data-end=\"10027\">ROI between 400%\u2013700%<\/strong> from well-targeted SMS campaigns.<\/p>\n<h2><strong>Choosing the Right Bulk SMS Provider<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The provider you choose affects delivery speed, pricing, and compliance.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DLT registration support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated transactional &amp; promotional routes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time delivery reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RESTful API integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uptime &amp; technical support<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, platforms like <strong><a href=\"https:\/\/messagebot.in\/\">MessageBot<\/a><\/strong> or similar services provide unified dashboards for sending, tracking, and automating campaigns with ease.<br \/>\n<\/span><b><\/b><\/p>\n<h2><b>The Future of Bulk SMS Marketing<\/b><\/h2>\n<p>SMS is not going away, it is evolving. The continued growth of RCS (Rich Communication Services) and <a href=\"https:\/\/messagebot.in\/services\/whatsapp\/business\">WhatsApp Business APIs<\/a> is a sign that text messaging is becoming more interactive and engaging.<\/p>\n<p>However, the beauty of plain SMS, no applications, and no data to use SMS, keeps it relevant for the foreseeable future. Smart marketers will make use of automation, AI-powered segmentation, and data analytics to make SMS campaigns more contextual than ever.<\/p>\n<p>Even as digital channels multiply, plain text messages are still the bedrock of dependable communication. Text messages strike the balance between digital sophistication and human simplicity. That is one of the reasons why SMS is impactful.<\/p>\n<h2><b>Conclusion<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bulk SMS Marketing stands as one of the few marketing tools that guarantees instant visibility and measurable ROI. From small retailers to multinational brands, it continues to outperform expectations because it connects directly \u2014 without distractions or algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret isn\u2019t in how many messages you send but in how strategically you plan them. <\/span><span style=\"font-weight: 400;\">Segment wisely, comply with regulations, personalize messages, and measure your results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done right, SMS marketing doesn\u2019t just deliver messages, it delivers results.<\/span><b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies that rely on instant connectivity know the only truth: First-movers&#8217; messages convert first. Whether it is a flash sale, OTP notification, or festival campaign, Bulk SMS Marketing still provides unparalleled engagement across verticals. Where social media posts fight against algorithms and emails lie idle, a text message finds its way into your customer&#8217;s pocket\u2014concise, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulk-sms"],"_links":{"self":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":6,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":548,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions\/548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}