{"id":338,"date":"2025-11-13T10:55:46","date_gmt":"2025-11-13T10:55:46","guid":{"rendered":"https:\/\/messagebot.in\/blog\/?p=338"},"modified":"2026-01-22T04:49:28","modified_gmt":"2026-01-22T04:49:28","slug":"bulk-sms-gateway-in-india","status":"publish","type":"post","link":"https:\/\/messagebot.in\/blog\/bulk-sms-gateway-in-india\/","title":{"rendered":"Best Bulk SMS Gateway in India (2026): Features, Pricing &#038; Comparison"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">India\u2019s communication landscape has changed dramatically over the past five years. Businesses across fintech, logistics, retail, healthcare, education, and SaaS now operate in a world where customers expect <\/span><b>instant updates<\/b><span style=\"font-weight: 400;\">, <\/span><b>reliable OTPs<\/b><span style=\"font-weight: 400;\">, and <\/span><b>real-time alerts<\/b><span style=\"font-weight: 400;\"> \u2014 every single time<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>Bulk SMS Gateway<\/strong> acts as your delivery engine. It determines how fast, how reliably, and how consistently your messages reach your audience. With enterprises sending millions of notifications monthly, choosing the right gateway can be the difference between smooth operations and frustrated customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-341\" src=\"https:\/\/messagebot.in\/blog\/wp-content\/uploads\/2025\/11\/Bulk-SMS-Gateway.jpg\" alt=\"bulk-sms-gateway\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re new to enterprise messaging or expanding your volume, it\u2019s worth revisiting the fundamentals of India\u2019s SMS ecosystem. A good starting point is understanding how the channel has evolved in India, especially as outlined in our broader look at how SMS has been the backbone of business communication in the country.<\/span><\/p>\n<h2><b>What Exactly Is a Bulk SMS Gateway?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Bulk SMS Gateway is a platform that connects your software, CRM, website, or application directly with telecom operators so you can send large volumes of messages programmatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great gateway should offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High delivery rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reliable operator connectivity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DLT compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalable APIs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time delivery reporting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong throughput and routing logic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seamless support for transactional and promotional traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In 2026, Indian businesses increasingly expect their SMS gateway to integrate with omnichannel workflows, offer <a href=\"https:\/\/docs.hyperswitch.io\/about-hyperswitch\/payments-modules\/intelligent-routing\/default-fallback-routing\" target=\"_blank\" rel=\"noopener\">fallback routing<\/a>, and provide transparent reporting dashboards.<\/span><\/p>\n<h2><b>Key Evaluation Criteria for Choosing a Bulk SMS Gateway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before comparing providers, let\u2019s break down the core criteria that matter most for Indian businesses:<\/span><\/p>\n<h3>1. Delivery Rates (DLR Accuracy)<\/h3>\n<p><span style=\"font-weight: 400;\">Poor routing, grey routes, or overloaded operator channels can cause delayed or dropped messages. Look for consistent Tier-1 connectivity and transparent DLRs.<\/span><\/p>\n<h3>2. DLT Compliance &amp; Template Handling<\/h3>\n<p><span style=\"font-weight: 400;\">Since TRAI regulations require full DLT compliance, your gateway must support:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Header (Sender ID) registration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrubbing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance validation in real time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you need a refresher on how this works, our guide on <\/span><a href=\"https:\/\/messagebot.in\/blog\/dlt-registration-india\/\"><b>DLT registration and compliance<\/b><\/a><span style=\"font-weight: 400;\"> is a helpful resource.<\/span><\/p>\n<h3>3. API Quality &amp; Developer Experience<\/h3>\n<p><span style=\"font-weight: 400;\">Your developers should be able to integrate quickly using RESTful APIs, sandbox environments, webhooks, and strong documentation.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> For deeper technical understanding, see our article on <\/span><a href=\"https:\/\/messagebot.in\/blog\/bulk-sms-api-integration\/\"><b>Bulk SMS API integration<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 it outlines what developers in India really expect from a modern SMS API.<\/span><\/p>\n<h3>4. Throughput &amp; Scalability<\/h3>\n<p><span style=\"font-weight: 400;\">High-volume senders (fintech, ecommerce, logistics) need predictable throughput and instant message dispatch capabilities \u2014 often 100\u2013500 SMS\/sec for enterprise scale.<\/span><\/p>\n<h3>5. Reporting &amp; Delivery Insights<\/h3>\n<p><span style=\"font-weight: 400;\">Real-time analytics, DLR accuracy, sender ID performance analysis, and machine-learning based routing adjustments are increasingly standard in 2026.<\/span><\/p>\n<h3>6. Support &amp; Uptime<\/h3>\n<p><span style=\"font-weight: 400;\">Local 24\u00d77 support, account managers, and SLAs of 99.9% uptime are must-haves for mission-critical messaging<\/span><\/p>\n<h2><b>Pricing Models for Bulk SMS in India (2026)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS pricing in India generally follows one of these structures:<\/span><\/p>\n<table style=\"height: 305px;\" width=\"775\">\n<tbody>\n<tr>\n<td><b>Pricing Model<\/b><\/td>\n<td><b>Typical Use<\/b><\/td>\n<td><b>Notes<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Per SMS (Pay-as-you-go)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Startups, small apps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ideal for low volume<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Slab-Based Pricing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">SMEs &amp; mid-volume senders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rates drop as volume increases<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Monthly Committed Volumes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Enterprises<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Best value, predictable costs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Custom Routing Plans<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fintech, BFSI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Highest throughput, premium delivery<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Indicative pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional SMS: \u20b90.13 \u2013 \u20b90.20<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional SMS: \u20b90.18 \u2013 \u20b90.30<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">(Actual pricing varies by volume, route, and operator.)<\/span><\/em><\/p>\n<h2><b>Feature Comparison: Leading Bulk SMS Gateways in India (2026)<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Provider<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<td><b>Delivery Quality<\/b><\/td>\n<td><b>DLT Support<\/b><\/td>\n<td><b>API Quality<\/b><\/td>\n<td><b>Pricing<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>MessageBot<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Enterprises + SMEs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tier-1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Modern REST API<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Competitive<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Route Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Large enterprises<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tier-1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Solid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mid-range<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Infobip<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global scale<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tier-1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Good<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Advanced<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Premium<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Textlocal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">SME-friendly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tier-2\/1 mix<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Good<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Easy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Affordable<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MSG91<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tech startups<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tier-1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Good<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Simple<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mid-range<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Best Bulk SMS Gateways in India (2026): Detailed Breakdown<\/b><\/h2>\n<h3>1. MessageBot<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/messagebot.in\/\">MessageBot<\/a> offers an enterprise-grade Bulk SMS platform with strong DLT support, transparent routing, real-time delivery insights, and modern APIs. Businesses also benefit from unified messaging capabilities that seamlessly complement SMS \u2014 including WhatsApp, Voice, and RCS Messaging.<\/span><\/p>\n<h3>2. Route Mobile<\/h3>\n<p><span style=\"font-weight: 400;\">Widely used by enterprises with global operations. Strong operator relationships and a stable infrastructure.<\/span><\/p>\n<h3>3. Infobip<\/h3>\n<p><span style=\"font-weight: 400;\">A premium global CPaaS provider with extensive omnichannel capabilities and robust enterprise features.<\/span><\/p>\n<h3>4. Textlocal<\/h3>\n<p><span style=\"font-weight: 400;\">Very popular among SMEs due to its easy-to-use dashboard and accessible pricing.<\/span><\/p>\n<h3>5. MSG91<\/h3>\n<p><span style=\"font-weight: 400;\">A common choice for tech-first businesses looking for straightforward API-based SMS sending.<\/span><\/p>\n<h2><b>How to Test &amp; Pilot a Bulk SMS Gateway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before committing to a provider, always conduct a structured pilot:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Request sandbox keys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send test volumes across transactional and promotional routes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze delivery rates and latency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test DLT workflows (template approval + header mapping)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure throughput at different times of day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check fallback routing and connectivity consistency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate with your CRM or backend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run an A\/B test between two gateways for comparison<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A strong gateway should handle load spikes without degrading DLR accuracy.<\/span><\/p>\n<h2><b>Local vs Global Providers: Which Should You Choose?<\/b><\/h2>\n<p><b>Local (Indian) gateways<\/b><span style=\"font-weight: 400;\"> are often ideal if:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You mostly send within India<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You require DLT compliance handling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need better support and pricing<\/span><\/li>\n<\/ul>\n<p><b>Global gateways<\/b><span style=\"font-weight: 400;\"> are useful for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International SMS sending<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large-scale global apps<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Strong omnichannel workflows<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, many Indian enterprises prefer local providers due to better DLT expertise and local routing reliability.<\/span><\/p>\n<h2><b>Example: Sending SMS via API (Sample cURL)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Developers often want to test quickly. Here&#8217;s a simple API-style example:<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">curl -X POST &#8220;https:\/\/api.messagebot.in\/v1\/sms\/send&#8221; \\<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">-H &#8220;Content-Type: application\/json&#8221; \\<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">-d &#8216;{<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;to&#8221;: &#8220;9876543210&#8221;,<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;sender_id&#8221;: &#8220;MBOTIN&#8221;,<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;message&#8221;: &#8220;Your OTP is 482915&#8221;,<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;template_id&#8221;: &#8220;1107162891234567890&#8221;<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">}&#8217;<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This is the simplicity and clarity developers expect from a modern SMS API in 2026.<\/span><\/p>\n<h2><b>What Enterprise Teams Should Avoid When Choosing a Gateway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While evaluating SMS gateways, many enterprises unknowingly make decisions that lead to long-term operational issues. Here are the most common mistakes:<\/span><\/p>\n<h3>1. Choosing purely on lowest price<\/h3>\n<p><span style=\"font-weight: 400;\">Cheap routes often compromise delivery. For OTP-heavy use cases, this can cost far more in failed verifications and customer drop-offs.<\/span><\/p>\n<h3>2. Ignoring DLT automation capabilities<\/h3>\n<p><span style=\"font-weight: 400;\">A gateway that doesn\u2019t simplify template approvals quickly becomes a bottleneck.<\/span><\/p>\n<h3>3. Overlooking analytics<\/h3>\n<p><span style=\"font-weight: 400;\">Without operator-specific breakdowns and latency insights, you can&#8217;t optimize campaigns.<\/span><\/p>\n<h3>4. Not testing during peak hours<\/h3>\n<p><span style=\"font-weight: 400;\">Many gateways perform well at low load \u2014 and collapse when traffic spikes.<\/span><\/p>\n<h3>5. Choosing a provider without scalable APIs<\/h3>\n<p><span style=\"font-weight: 400;\">Your product roadmap will outgrow a gateway that wasn&#8217;t built for automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoiding these pitfalls alone can improve performance by 20\u201340% depending on industry.<\/span><\/p>\n<h2><b>When Bulk SMS Works Best with Omnichannel Messaging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many Indian businesses now combine SMS with WhatsApp, Voice, and <a href=\"https:\/\/messagebot.in\/blog\/rcs-messaging-in-india\/\">RCS messaging<\/a> to strengthen reliability and improve user experience. When volumes surge during campaigns or OTPs need an alternative route, SMS pairs exceptionally well with unified workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to see how these channels complement each other, our deeper dive into <\/span><a href=\"https:\/\/messagebot.in\/blog\/omnichannel-messaging-india\/\"><b>integrated communication flows<\/b><\/a><span style=\"font-weight: 400;\"> shows how SMS fits within a modern omnichannel strategy.<\/span><\/p>\n<h2><b>Final Recommendation: How to Choose the Best Bulk SMS Gateway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In summary, choose a Bulk SMS gateway that offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tier-1 operator routing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurate DLRs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong DLT support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalable APIs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified messaging options for future scalability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For most Indian businesses in 2026 \u2014 especially fintech, ecommerce, logistics, education, and BFSI \u2014 a reliable, India-focused provider with modern APIs and predictable delivery is the safest choice.<\/span><\/p>\n<h2><b>Explore MessageBot\u2019s Bulk SMS Services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re evaluating gateways, you can start exploring <a href=\"https:\/\/messagebot.in\/services\/sms\">MessageBot\u2019s SMS platform<\/a> today built for reliability, compliance, and scale:<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s communication landscape has changed dramatically over the past five years. Businesses across fintech, logistics, retail, healthcare, education, and SaaS now operate in a world where customers expect instant updates, reliable OTPs, and real-time alerts \u2014 every single time A Bulk SMS Gateway acts as your delivery engine. It determines how fast, how reliably, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulk-sms"],"_links":{"self":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":5,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":552,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/posts\/338\/revisions\/552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messagebot.in\/blog\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}