SMS
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Direct vs Grey Route SMS: A Smart Guide to Real DLR Metrics
Direct vs Grey Route SMS in India is a crucial topic for businesses relying on SMS delivery for customer engagement. When a business signs with an SMS aggregator, the promise often sounds the same: “We deliver to every network worldwide with 99% success rates.” But behind those glossy claims lies a messy reality. Some providers
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Omnichannel Messaging in India (2025): SMS, Voice & WhatsApp Integration for Businesses
Walk into any modern Indian business today, whether it’s a local delivery startup or a major insurance company and you’ll hear one phrase repeatedly: “Customer communication has to be consistent.” It’s not just about sending an SMS or replying on WhatsApp anymore. People expect brands to respond instantly, on whichever platform they choose be it
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Transactional vs Promotional SMS (2025): Key Differences, Use Cases & Compliance
In 2025, SMS remains India’s most dependable communication channel, cutting across industries and customer segments. Whether it’s an OTP from a banking app, a delivery update from an eCommerce store, or a Diwali sale message from a retailer, SMS continues to drive engagement where other channels fail. But as simple as it looks, not all