Promotional SMS Service India
Drive sales and customer engagement with targeted promotional SMS campaigns. TRAI compliant marketing messages starting at ₹0.08/SMS with DLT integration and opt-in management for maximum reach and compliance.
Powerful Promotional SMS Features
Everything you need for successful marketing campaigns
Targeted Campaigns
Send personalized promotional messages to segmented customer groups based on demographics, behavior, and preferences
Scheduled Delivery
Schedule promotional campaigns for optimal timing during business hours (9 AM - 9 PM) as per TRAI guidelines
DLT Compliance
Fully compliant with TRAI DLT requirements including registered sender IDs and approved promotional templates
Campaign Analytics
Detailed reports on delivery rates, click-through rates, conversions, and ROI for promotional campaigns
Opt-in Management
Automated opt-in/opt-out management ensuring messages only reach consenting, non-DND customers
Pan-India Reach
Reach customers across all Indian states through direct operator connections with 99.9% delivery rate
Promotional Campaign Types
Choose the right campaign type for your marketing goals
Product Launch Campaigns
Announce new products, features, or services to your customer base with compelling promotional messages
Examples:
Best Practices:
Sales & Discount Campaigns
Drive immediate sales with promotional offers, discounts, flash sales, and limited-time deals
Examples:
Best Practices:
Event & Webinar Promotions
Promote events, webinars, workshops, and conferences to increase attendance and engagement
Examples:
Best Practices:
Brand Awareness Campaigns
Build brand recognition and customer loyalty through consistent promotional messaging
Examples:
Best Practices:
Promotional SMS Success Across Industries
See how different industries leverage promotional SMS for growth
E-commerce & Retail
Drive sales and customer engagement through targeted promotional campaigns
Common Use Cases:
Banking & Financial Services
Promote financial products and services while maintaining regulatory compliance
Common Use Cases:
Healthcare & Wellness
Promote health services and wellness programs to improve patient engagement
Common Use Cases:
Education & EdTech
Promote educational programs and courses to prospective students and parents
Common Use Cases:
TRAI Compliance Made Simple
We handle all regulatory requirements so you can focus on your campaigns
DLT Registration
Complete DLT entity and template registration handled by our compliance team
- Entity registration with telecom operators
- Template approval and management
- Sender ID registration and verification
- Ongoing compliance monitoring
Opt-in Management
Automated systems to ensure promotional SMS only reach opted-in, non-DND customers
- DND scrubbing before delivery
- Opt-in database management
- Automatic opt-out processing
- Consent tracking and documentation
Time Restrictions
Automatic enforcement of TRAI time restrictions for promotional messaging
- 9 AM - 9 PM delivery window
- Timezone-aware scheduling
- Holiday and weekend restrictions
- Automatic queue management
Content Guidelines
Ensure promotional content meets TRAI guidelines and industry best practices
- Content filtering and validation
- Spam prevention mechanisms
- Template compliance checking
- Industry-specific guidelines
Promotional SMS Best Practices
Follow these guidelines for successful promotional campaigns
Do's for Promotional SMS
- Always obtain explicit consent before sending promotional SMS
- Use clear, compelling subject lines and call-to-actions
- Personalize messages with customer names and relevant offers
- Include opt-out instructions in every promotional message
- Test campaigns with small groups before full deployment
- Track and analyze campaign performance for optimization
- Maintain updated customer databases and preferences
- Follow TRAI guidelines for promotional messaging timing
Don'ts for Promotional SMS
- Never send promotional SMS to DND-registered numbers
- Don't send promotional messages outside 9 AM - 9 PM window
- Avoid using misleading or false claims in promotional content
- Don't send promotional SMS without proper DLT registration
- Never purchase or use unverified contact databases
- Don't ignore customer opt-out requests
- Avoid sending too many messages to the same customer
- Don't use promotional SMS for urgent or critical information
Quick Integration for Promotional SMS
Start sending promotional campaigns with simple API calls
curl -X POST https://api.messagebot.in/v1/sms \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": ["+919876543210", "+919876543211"],
"message": "🎉 FLASH SALE: 50% OFF on all products! Shop now: bit.ly/sale2025 Valid till midnight. T&C apply. Reply STOP to opt-out.",
"sender_id": "MSGBOT",
"type": "promotional",
"template_id": "1234567890",
"schedule_time": "2025-01-15T10:00:00+05:30"
}'Node.js SDK
const messagebot = require('messagebot-sdk');
messagebot.sms.sendPromotional({
to: ['+919876543210'],
message: 'Flash Sale: 50% OFF!',
sender_id: 'MSGBOT',
template_id: '1234567890',
schedule_time: '2025-01-15T10:00:00+05:30'
});Python SDK
from messagebot import SMS
sms = SMS(api_key='your_key')
sms.send_promotional(
to=['+919876543210'],
message='Flash Sale: 50% OFF!',
sender_id='MSGBOT',
template_id='1234567890'
)PHP SDK
$messagebot = new MessageBot($apiKey);
$messagebot->sms->sendPromotional([
'to' => ['+919876543210'],
'message' => 'Flash Sale: 50% OFF!',
'sender_id' => 'MSGBOT',
'template_id' => '1234567890'
]);Frequently Asked Questions About Promotional SMS
Everything you need to know about promotional SMS campaigns in India
Promotional SMS are marketing messages sent to promote products, services, offers, or events. Unlike transactional SMS, promotional messages can only be sent to opted-in, non-DND customers during business hours (9 AM - 9 PM) and require DLT template registration. They are perfect for marketing campaigns, sales announcements, and customer engagement initiatives.
Promotional SMS must comply with TRAI DLT regulations including: registered entity and sender ID, approved promotional templates, sending only to opted-in non-DND numbers, delivery during 9 AM - 9 PM window, proper opt-out mechanisms, and content compliance. MessageBot handles all compliance requirements automatically.
Promotional SMS pricing starts at ₹0.08 per SMS for high volumes (100,000+ SMS/month). Pricing tiers: ₹0.12 for up to 10,000 SMS, ₹0.10 for 10,001-100,000 SMS, and ₹0.08 for 100,000+ SMS monthly. Additional discounts available for annual contracts and enterprise clients.
Standard promotional SMS support text content with clickable links. For rich media content including images, videos, and interactive elements, we recommend using our RCS messaging service which provides enhanced promotional capabilities with better engagement rates.
High delivery rates are achieved through: DLT-compliant templates and sender IDs, clean opted-in customer databases, proper timing (9 AM - 9 PM), avoiding spam triggers, using registered promotional templates, and our direct operator connections ensuring 99.9% delivery across Indian networks.
Our promotional SMS analytics include: delivery status reports, click-through rates for links, conversion tracking, campaign performance metrics, operator-wise delivery analysis, time-based engagement reports, customer response patterns, ROI calculations, and A/B testing results for campaign optimization.
Yes, our platform allows advanced scheduling including: specific date and time delivery, timezone-aware scheduling across India, recurring campaigns (daily, weekly, monthly), optimal timing suggestions based on customer behavior, automatic queue management during peak hours, and bulk campaign scheduling.
We provide comprehensive opt-out management including: automatic DND scrubbing before delivery, real-time opt-out processing, customer preference management, consent tracking and documentation, automated removal from promotional lists, and compliance reporting for regulatory requirements.
Effective promotional SMS should include: clear value proposition, compelling call-to-action, urgency or scarcity elements, personalization, brand identification, opt-out instructions, and compliance with TRAI content guidelines. We provide template libraries and content optimization suggestions for better engagement.
Yes, our promotional SMS API integrates seamlessly with popular CRM systems (Salesforce, HubSpot, Zoho), marketing automation platforms, e-commerce systems, and custom applications through REST APIs, webhooks, and pre-built connectors for automated campaign triggers and customer journey management.
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